Skip to content

Creating boating marketing content to
boost your brand

CREATING CONTENT TO BOOST YOUR BRAND

What’s your story? Your big idea? How are you communicating the key messages that compel your prospects to change course?

Chances are good your marketing isn’t relevant to your customers and prospects. It’s descriptive, not persuasive. It’s about you, your company, your products, your solutions and not about them.

I should know. As the content director and editor-in-chief at Boating Industry I pored through hundreds, if not thousands, of media pitches and marketing pieces. Most were nothing more creative than a page or two of features and specs and throwaway quotes about being best-in-class, industry-leading, number-one, largest, most complete, most innovative, etc., etc. And we won’t even get into the spelling mistakes and grammatical errors.

You may need a new approach to selling and creating marketing content. Your customer needs to be the hero of your story, not you. They need help and guidance, not a bunch of bullet points about your products. You can be their mentor and give them the tools to be successful in their grand boating journey.

Information can persuade people, but it doesn’t inspire them to act. Stories do. Stories represent a pathway to understanding that do not run through the left side (analytical, logical) side of the brain. I can help tell your stories in a way that allows you to show up differently in the marketplace and gives you a competitive advantage.

What do you want people to KNOW? What new insights do you want them to BELIEVE? What do you want them to DO? Click here and let’s discuss what we can do to make your marketing more relevant.

What we do

Our Services

Content Creation

Content creation is the foundation of all modern digital storytelling efforts. It’s the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting those pieces to your target audience.

Strategic Marketing Plans and Communications Audits

If you have a destination or goal in mind with your business, you need a roadmap or playbook to help you get there. However, before you can figure out where you're going, you need to first determine where you are.

Public & Media Relations

It’s never been easier to reach large numbers of people and never more difficult to actually connect with them. When your audience is subject to over 5,000 marketing messages a day, cutting through the clutter is a challenge.

Sales Training & Public Speaking

In theory sales training seems like a good idea, but the reality is it usually doesn't engage your team and it's often quickly forgotten. Let's change that.

Frequently Asked  Questions

How do your prices work?

I can work either by the hour or the project. Let’s discuss your needs, timing and budget and then we can determine the scope of the work.

Do you have samples of your work?

Yes. I have an online portfolio that can be found here. https://www.clippings.me/davidgee

What's the first step?

Scheduling a phone call or Zoom chat. Consultations are always free, and if I don’t think I can help you, there’s a good chance I know someone who can. I am always happy to make referrals.

Play Video

Our Team

Our Experts Waiting For You

We bring the right people together to challenge established thinking and drive transformation.

avatar-01
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In massa ligula, placerat ut scelerisque convallis, aliquam vel sem. Vivamus feugiat.”
Mary Scott
avatar-02
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In massa ligula, placerat ut scelerisque convallis, aliquam vel sem. Vivamus feugiat.”
John Borthwick
team-01
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In massa ligula, placerat ut scelerisque convallis, aliquam vel sem. Vivamus feugiat.”
Jane Bill
team-02
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In massa ligula, placerat ut scelerisque convallis, aliquam vel sem. Vivamus feugiat.”
David Anderson

Our Blog

We bring the right people together to challenge established thinking and drive transformation.