Creating boating marketing content to
boost your brand

What’s your story? Your big idea? How are you communicating the key messages that compel your prospects to change course?

Chances are good your marketing isn’t relevant to your customers and prospects. It’s descriptive, not persuasive. It’s about you, your company, your products, your solutions and not about them.

I should know. As the content director and editor-in-chief at Boating Industry I pored through hundreds, if not thousands, of media pitches and marketing pieces. Most were nothing more creative than a page or two of features and specs and throwaway quotes about being best-in-class, industry-leading, number-one, largest, most complete, most innovative, etc., etc. And we won’t even get into the spelling mistakes and grammatical errors.

You may need a new approach to selling and creating marketing content. Your customer needs to be the hero of your story, not you. They need help and guidance, not a bunch of bullet points about your products. You can be their mentor and give them the tools to be successful in their grand boating journey.

Information can persuade people, but it doesn’t inspire them to act. Stories do. Stories represent a pathway to understanding that do not run through the left side (analytical, logical) side of the brain. I can help tell your stories in a way that allows you to show up differently in the marketplace and gives you a competitive advantage.

What do you want people to KNOW? What new insights do you want them to BELIEVE? What do you want them to DO? Click here and let’s discuss what we can do to make your marketing more relevant.