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Tag: John Kotter

Why you can’t reason your way to a sale

Are you appealing to the “right” brain with your sales & marketing?

Hire Us and See Positive Results

Let us help you find – and tell – great stories that are customer-centric, demonstrate value and allow you to show up differently in a crowded, competitive marketplace.

About me

For the past three years I was the editor-in-chief and content director at Boating Industry magazine. I helped them boost revenue and increase audience engagement, and I can help you as well to create emotional connections with your content and make your marketing more relevant. The days of telling and selling are long gone, and customer attention is the biggest single battle you’ll fight with your marketing messaging. Let’s talk about how to cut through the clutter of a crowded marketplace.

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Boat-PR
Bethesda, Maryland

david@boat-pr.com

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